Effective Date: September 14, 2026
Last Updated: September 14, 2026
WordFunnel ("WordFunnel," "we," "us," or "our") respects your privacy and is committed to being transparent about how we collect, use, disclose, and protect personal information.
This Privacy Policy describes our privacy practices when you visit our websites, including wordfunnel.com, communicate with us, request information or services, engage with our marketing, or otherwise interact with WordFunnel.
It also describes certain practices associated with our business-to-business marketing activities and the marketing and advertising services we provide to clients.
1. Scope of This Privacy Policy
This Privacy Policy applies to personal information that WordFunnel collects or processes in connection with:
- Our websites and landing pages;
- Contact forms, consultation requests, and other inquiries;
- Email, telephone, and other communications with us;
- Marketing and advertising activities;
- Business-to-business sales and prospecting;
- Our customer relationship management and sales systems;
- Analytics and website measurement;
- Advertising and remarketing technologies; and
- Our provision of digital marketing, advertising, analytics, website, SEO, lead generation, and related services.
In some circumstances, WordFunnel processes personal information on behalf of a client. In those situations, the client generally determines the purposes for which the information is processed, and the client's privacy policy may apply to that processing.
2. Personal Information We Collect
The information we collect depends on how you interact with us.
Information You Provide Directly
We may collect information you provide to us, including:
- Name;
- Email address;
- Telephone number;
- Company or organization name;
- Job title;
- Website URL;
- Business information;
- Marketing or advertising information;
- Information you provide when requesting a consultation, proposal, audit, or other service;
- Communications you send to us;
- Information submitted through forms, surveys, questionnaires, or scheduling tools; and
- Payment, billing, or transaction information when applicable.
Please do not submit sensitive personal information through our website unless specifically requested and necessary for the service being provided.
Information Collected Automatically
When you visit our websites or interact with our digital properties, we and our technology providers may automatically collect information such as:
- IP address;
- Browser type;
- Device type;
- Operating system;
- Approximate geographic location derived from your IP address;
- Referring website or source;
- Pages viewed;
- Links or buttons clicked;
- Date and time of visits;
- Session information;
- Advertising identifiers;
- Cookie identifiers;
- Conversion and attribution information; and
- Other information about your interaction with our websites or advertisements.
We may use cookies, pixels, tags, scripts, server-side tracking, and similar technologies to collect this information.
3. Business Contact and Prospecting Information
Because WordFunnel provides business-to-business services, we may collect professional or business contact information about individuals who represent businesses that may have an interest in our services.
This information may come from:
- Publicly available websites;
- Company websites;
- Public business directories;
- Professional networking platforms;
- Public professional profiles;
- Marketing and business intelligence providers;
- Data enrichment providers;
- Lead generation providers;
- Referral partners; and
- Other legitimate business sources.
This information may include a person's name, business email address, business telephone number, company, professional title, company website, industry, and other business-related information.
We may use this information to identify businesses that may benefit from our services, communicate with business representatives, maintain and improve our business records, personalize outreach, evaluate potential customers, and market WordFunnel's services.
Recipients of marketing communications may unsubscribe or opt out at any time using the unsubscribe method included in the communication or by contacting us.
4. Information We Process for Clients
WordFunnel provides services including paid advertising, search engine marketing, search engine optimization, landing page development, analytics, conversion tracking, lead generation, marketing automation, reputation management, and related marketing services.
In performing these services, we may process information provided by or collected on behalf of our clients, including:
- Website visitor information;
- Advertising campaign information;
- Leads and prospective customer information;
- Customer relationship management data;
- Conversion information;
- Analytics data;
- Contact information;
- Advertising audience information; and
- Other data necessary to provide the requested services.
When WordFunnel processes personal information solely on behalf of a client, we generally act as a service provider or processor and process the information according to the client's instructions, our agreement with the client, and applicable law.
If you have a request concerning personal information that we process on behalf of one of our clients, you may need to direct your request to that client.
5. How We Use Personal Information
We may use personal information to:
- Provide, operate, and improve our services;
- Respond to questions and inquiries;
- Schedule consultations and meetings;
- Prepare proposals and recommendations;
- Communicate with customers and prospective customers;
- Manage our customer and business relationships;
- Provide customer support;
- Process transactions and payments;
- Operate and improve our websites;
- Measure website activity and performance;
- Analyze advertising and marketing performance;
- Attribute leads, conversions, and sales to marketing sources;
- Create and manage advertising campaigns;
- Create advertising and remarketing audiences;
- Personalize marketing and advertising;
- Conduct business-to-business marketing and prospecting;
- Maintain, verify, enrich, and update business contact information;
- Prevent fraud, abuse, or security incidents;
- Maintain the security and integrity of our systems;
- Comply with legal and regulatory requirements;
- Enforce agreements and protect our legal rights; and
- Carry out other purposes disclosed when information is collected.
We may also aggregate or de-identify information so that it cannot reasonably be linked to an identifiable individual and use that information for analytics, research, reporting, and business purposes.
6. Cookies, Analytics, Advertising, and Tracking Technologies
WordFunnel and our service providers may use cookies and similar technologies for several purposes.
Essential Technologies
These technologies help our websites operate, maintain security, remember settings, and provide requested functionality.
Analytics
We may use analytics technologies to understand how visitors find and interact with our websites and to measure website and marketing performance.
Advertising and Attribution
We may use advertising technologies to:
- Measure whether advertising campaigns result in visits, leads, or conversions;
- Attribute conversions to advertising campaigns;
- Create remarketing or retargeting audiences;
- Measure advertising effectiveness;
- Limit or manage advertising frequency; and
- Deliver or help deliver relevant advertisements.
These technologies may be provided by companies such as Google, Meta, Microsoft, LinkedIn, and other advertising, analytics, or technology providers.
The specific providers we use may change over time as our technology and marketing systems evolve.
7. Audience Matching
Where permitted by law, WordFunnel may provide certain contact information, such as an email address or telephone number, to advertising platforms for audience matching, measurement, suppression, or advertising purposes.
Advertising platforms may transform or hash this information before or during transmission and attempt to match it with users of their platforms.
We may use these services to reach existing customers or prospective business customers, exclude certain individuals from advertising, create similar audiences, or measure marketing effectiveness.
Where applicable law gives you a right to opt out of this processing, you may exercise that right as described below.
8. How We Disclose Personal Information
We may disclose personal information to the following categories of recipients.
Service Providers
We may use third-party companies to help us operate our business, including providers of:
- Website hosting;
- Cloud computing;
- Analytics;
- Customer relationship management systems;
- Email services;
- Marketing automation;
- Advertising technology;
- Payment processing;
- Scheduling;
- Data storage;
- Cybersecurity;
- Communication services;
- Business intelligence;
- Data enrichment;
- Email verification; and
- Professional services.
These providers may process personal information as necessary to provide services to us.
Advertising and Analytics Companies
We may disclose identifiers, device information, browsing activity, conversion information, and similar information to advertising and analytics providers for measurement, attribution, remarketing, audience matching, and advertising purposes.
Clients
When we provide marketing services for a client, information collected through campaigns or systems operated for that client may be provided to the applicable client.
Professional Advisors
We may disclose information to attorneys, accountants, insurers, consultants, and similar professional advisors when reasonably necessary.
Business Transfers
If WordFunnel is involved in a merger, acquisition, financing, sale of assets, restructuring, bankruptcy, or similar transaction, personal information may be disclosed or transferred as part of that transaction.
Legal and Safety Reasons
We may disclose personal information when we reasonably believe disclosure is necessary to comply with law, respond to legal process, protect our rights or property, investigate fraud or security issues, or protect WordFunnel, our customers, or others.
9. Sale and Sharing of Personal Information
WordFunnel does not sell personal information for money.
However, certain uses of advertising cookies, pixels, audience-matching technologies, and similar advertising services may be considered a "sale," "sharing," or use for "targeted advertising" under some U.S. state privacy laws even when no money is exchanged.
Where applicable law requires us to provide an opt-out from these practices, eligible individuals may request to opt out using the methods described in this Privacy Policy or through any privacy or cookie preference controls made available on our website.
10. Global Privacy Control and Do Not Track
Some browsers and browser extensions allow users to send privacy preference signals.
Where required by applicable law, we recognize legally valid universal opt-out preference signals, such as the Global Privacy Control (GPC), as a request to opt out of the sale or sharing of personal information or targeted advertising for the browser or device sending the signal.
Traditional "Do Not Track" signals do not currently have a universally accepted technical or legal standard. Our websites therefore may not respond to traditional Do Not Track signals except where required by applicable law.
11. Your Privacy Choices and Rights
Depending on where you live and applicable law, you may have the right to:
- Know whether we process your personal information;
- Request access to personal information we maintain about you;
- Request correction of inaccurate personal information;
- Request deletion of personal information;
- Obtain a portable copy of certain personal information;
- Opt out of the sale or sharing of personal information;
- Opt out of certain targeted advertising;
- Limit certain uses of sensitive personal information;
- Object to or restrict certain processing;
- Withdraw consent where processing is based on consent; and
- Appeal certain decisions concerning a privacy request.
These rights are subject to applicable exceptions and may vary based on your jurisdiction and our relationship with you.
To submit a privacy request, contact us at:
hello@wordfunnel.com
Please include enough information for us to understand your request. We may need to verify your identity before fulfilling certain requests.
We will not discriminate against you for exercising a privacy right provided by applicable law.
12. California Privacy Rights
California residents may have additional rights under California privacy laws.
Where the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA"), applies to WordFunnel or a particular processing activity, California residents may have rights including the right to:
- Know the categories and specific pieces of personal information collected about them;
- Know the categories of sources from which personal information was collected;
- Know the business or commercial purposes for collecting, using, selling, or sharing personal information;
- Know the categories of third parties to whom personal information is disclosed;
- Request deletion;
- Request correction;
- Opt out of the sale or sharing of personal information;
- Limit certain uses or disclosures of sensitive personal information, when applicable; and
- Receive equal service and pricing when exercising their privacy rights.
WordFunnel does not sell personal information in exchange for money.
As described above, certain advertising and analytics activities may constitute "sharing" under California law.
If applicable, California residents may exercise their rights by contacting us at hello@wordfunnel.com or by using privacy controls provided on our website.
An authorized agent may submit a request where permitted by applicable law. We may require appropriate verification of the consumer's identity and the agent's authority.
13. European Economic Area, United Kingdom, and Similar Jurisdictions
If European, United Kingdom, or similar data protection law applies to our processing of your personal information, our legal basis for processing may include:
- Performance of a contract: where processing is necessary to provide services you requested;
- Legitimate interests: including operating and improving our business, communicating with business contacts, securing our systems, measuring performance, and conducting appropriate business-to-business marketing;
- Consent: where you have provided consent, including for certain cookies or marketing activities where required;
- Legal obligations: where processing is necessary to comply with applicable law; and
- Protection of legal rights: where necessary to establish, exercise, or defend legal claims.
Where consent is the basis for processing, you may withdraw your consent at any time. Withdrawal does not affect processing that occurred before withdrawal.
Personal information may be processed in the United States and other countries that may have different data protection laws from your country of residence. Where required, appropriate safeguards are used for international transfers.
14. Email Marketing
If you receive marketing emails from WordFunnel, you may unsubscribe using the unsubscribe link or instructions included in the message.
You may also contact us at hello@wordfunnel.com.
Even if you opt out of marketing communications, we may continue sending non-promotional communications related to an existing business relationship, transaction, security matter, or legal obligation.
15. Telephone and Text Communications
If you provide a telephone number, we may use it to respond to your inquiry, communicate regarding our services or an existing business relationship, or for other purposes disclosed at the time you provide it.
Where consent is legally required for promotional text messages or calls, we will obtain the appropriate consent separately. Consent to receive promotional communications is not a condition of purchasing our services unless expressly permitted by law.
You may opt out of promotional text messages according to the instructions provided in the message.
16. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
- Provide services;
- Maintain business and transaction records;
- Manage customer and prospective customer relationships;
- Maintain suppression and opt-out records;
- Comply with legal obligations;
- Resolve disputes;
- Prevent fraud or abuse; and
- Enforce agreements.
The appropriate retention period depends on the type of information, why it was collected, applicable contractual requirements, and applicable law.
We may retain limited information after an opt-out or deletion request when necessary to maintain a suppression record, demonstrate compliance, detect fraud, protect legal rights, or satisfy another lawful exception.
17. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, acquisition, loss, misuse, alteration, or disclosure.
However, no website, network, database, or electronic transmission can be guaranteed to be completely secure. You should use appropriate caution when transmitting personal information electronically.
18. Third-Party Websites and Services
Our websites may contain links to third-party websites, applications, social media platforms, or other services.
This Privacy Policy does not govern the privacy practices of third parties. We encourage you to review the privacy policies of any third-party service you use.
19. Children's Privacy
WordFunnel provides business and marketing services and our websites are not directed toward children under 13.
We do not knowingly collect personal information from children under 13 through our websites. If we learn that we have collected such information without appropriate authorization, we will take reasonable steps to delete it.
20. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business, technology, services, or legal obligations.
When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy. If required by law, we will provide additional notice regarding material changes.
We encourage you to review this Privacy Policy periodically.
21. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or your personal information, contact us at:
WordFunnel
Email: hello@wordfunnel.com
Website: wordfunnel.com
You may also use any privacy request or contact form made available on our website.
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